First, a gentle pat on the back for you who found interest in Digital Marketing as an effective way to market your business!
Now that you’ve chosen to put yourself out in the world wide web, next thing to do is to discover how to optimise your digital experience with a few handy tricks.
Assuming that you did your own research, you’ll realize that there’s a wide virtual sea of knowledge, processes and practices you can dive into. It can be overwhelming for beginners, but the point of it all is simple – just keep swimming!
Soon enough you’ll find yourself basking in the great open shore of business opportunities. Exciting!
Are you ready to get started?
Here are 5 amazingly easy tips for you!
1. Be Social Media Relevant!
Social media is always a good place to start when it comes to effective business promotions.
Seriously, who’s not on Facebook, Twitter or Instagram right now?
Like it or not, almost everyone likes to be social media active.
Being social media relevant is a virtual equivalent of being socially loud and noticeable. How to achieve this? By creating content consistently!
Publish actionable and thought-provoking content. Start a conversation in your comment section and handle them smartly.
This way, you subtly drive interest to you, and the services you offer.
Making people engage in your concepts, rather than just having them simply “see” your work makes you more interesting.
If you already have a website that keeps all your marketing materials, make sure that you constantly share it through your social media account. It would also help raise your website views!
2. Build your website
If you don’t have one yet – you better get one now.
Drawing in your potential customers requires a whole different level of effort. And even before this could be done, well, first you are going to need to let people know that your business exists.
Your website is the digital representation of your business.
Bring out the best of you and your services through a visually-appealing and content-packed website.
If you already have one, then think of ways to reward visitors to your website.
Think about what you can give away – a code for a discount, a free PDF guide to simple tips, a calculator, even a free map of the area you are located in!
3. Be Mobile Friendly!
Since mobile phones are considered a modern-day necessity, it is crucial that your digital promotion is tailored for mobile viewing.
Content aesthetics is as important as its mobile device compatibility. Make sure you have a fast to load, easy to scroll, interactive content that doesn’t require too much mobile data to enjoy.
4. Implement SEO
This might not be part of your vocabulary yet, but it’s worth a lot to know how SEO works for you. Search Engine Optimization is both a technical and creative marketing effort focused on keeping your website’s visibility relevant in searches.
Of course, you want to get Google to put you into the first page of search list when someone types in your line of business – this is usually the only page most people bother to look at!
Make sure that you set time to understand SEO and learn how you can apply it to your content writing, website profile or even in fixing your LinkedIn URL!
5. Give Automated Emails a try
Email Campaigns is a much more formal approach to launch your promotion.
For the busy ones who haven’t jumped into the social media bandwagon just yet, email is the best way to get their attention.
Use email capture and sign-ups to identify your target market. This would allow you to focus on genuine customers who are really interested in your products and services.
Still in a digital limbo? How about we chat about it? Message me your question!
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